Friday, 14 May, 2021

The astonishing “pocket factory” of La Vache qui Rit in Africa

The French group Bel, which published sharply rising results in America and Africa, has invented a new type of factory to supply large African cities.

Bel factory in Abidjan (Ivory Coast)

“Nothing prevents us from creating 100,000 … this is just the beginning of a new story!” Antoine Fiévet, CEO of Bel is particularly proud of his latest discovery, which is still anecdotal in a group with nearly 3 billion euros in turnover in 130 countries, but which sheds additional light on the capacity of the venerable cheese factory from Jura constantly innovating and selling its products on increasingly changing markets far from its bases. This innovation is a pocket factory. While until now, the family group (the descendants of the founder Jules Bel control 71% of the capital and its competitor Lactalis 24%) has experienced an incredible development in the world by supplying its various markets from a few giant, specialized and centralized factories. , Bel discreetly inaugurated its first pocket factory in Côte d’Ivoire last December. It currently produces 100,000 portions of Laughing Cow per day, intended for the local market …

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